YouTube and Video Marketing Book Review

YouTube and Video Marketing

This book is POWER PACKED with information, and it is not only centered on YouTube.

It details from the newbie steps of setting up account and creating your first video, and extends itself to different strategies, monetization techniques as well as positioning within the YouTube video sharing site.

This is a great reference book, both for veterans and newbies on the area of Video marketing.

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YouTube: An Insider’s Guide To Climbing the Charts Book Review

YouTube: An Insider's Guide To Climbing the Charts

This book is practical, very detail, and has a flair of entertainment in its presentation with live examples.

For those starting out on YouTube and personal branding, this book is a great read!

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YouTube Book Review

YouTube

This is not a tactics or strategy book.

It is based on thorough research and shares with us the status quo, the past, the present and future of YouTube and the culture of mass participatory which paves the next wave of activities and habits of our generation.

For those who wants to understand what is really happening in terms of the shift and changes of the new generation mindset and so called “vanity” expression on the web, this book will be a great resource.

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What The Dog Saw Book Review

What The Dog Saw

Gladwell continues to observe the “hidden extraordinary” in this book.

I would say this is pretty much an extension of Outliers, which is his previous work.

For those who are seasoned to Gladwell, this book is a good for keeps but may be disappointed with the lack of new materials in this one compared to Tipping Point and Outliers.

Overall, the reading is clear and the ideas makes the reader rethink.

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Twitter Marketing for Dummies Book Review

Twitter Marketing for Dummies

This book is far from being only for the Dummies as it containts information and strategies to use Twitter for Marketing.

It is filled from the foundational step of setting up an account, right up to using 3rd party tools to enhance the Twitter experience, this book will be appealing for both old and new Twitter users and it is great as a referrence book as well.

Highly recommended.

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The Next Evolution of Marketing Book Review

The Next Evolution of Marketing

By far the most outstanding and revolutionary book on marketing out in the contemporary market.

The author, with experience from his marketing agency, shares that society has shifted from what Seth Godin says on “Permission Marketing” to “Meaningful marketing”

Coupling it with Maslow’s hieracrchy of needs, the author goes on to share that there are different levels of meaning in the marketing which should be used to access the hearts and needs of the consumers rather than just brand pushing.

Great read for all marketers.

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Strategy Safari Book Review

Strategy Safari

The authors, being practitioner and consultants manages to share a full load of strategic management which is too simple to simply just take one or 2 away.

For those doing research on strategy management, this would be both a mind changing and a reference book.

Highly recommended!

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Say It Like Obama Book Review

Say It Like Obama

This book opens our minds towards the different styles, tone and body language of Obama which we can model after, in our speech.

The author, being a communications specialist, details the ways and methods Obama uses in his speech to Wow the crowd and to inspire them to action.

With hand gestures, intonation and also body language explained, this book is a must have for those in the sales, training and presentation industry.

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The Presentation Secrets of Steve Jobs Book Review

The Presentation Secrets of Steve Jobs

This book was enjoyable read as it shares with us the secrets of one of the most successful presenter in this generation and in the world of technology and coolness.

Breaking down the format and structure of Steve Jobs presentation, and giving examples which can be referred in YouTube, this book manages to deliver the points spot on, to the readers.

Highly recommended!

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Innovate The Pixar Way Book Review

Innovate The Pixar Way

Most of us have forgotten how to dream.

This book is pretty much a sequel to the Disney Way, where it shows the principles used by Pixar that created successful movies such as Toy Story, and have continued to Wow the audience.

It shares steps to take risk, innovate and implement to achieve excellent results.

Refreshing and new way of looking at life and business.

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