YouTube and Video Marketing Book Review
YouTube and Video Marketing
This book is POWER PACKED with information, and it is not only centered on YouTube.
It details from the newbie steps of setting up account and creating your first video, and extends itself to different strategies, monetization techniques as well as positioning within the YouTube video sharing site.
This is a great reference book, both for veterans and newbies on the area of Video marketing.
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(1 votes, average: 5.00 out of 5)
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YouTube: An Insider’s Guide To Climbing the Charts Book Review
YouTube: An Insider's Guide To Climbing the Charts
This book is practical, very detail, and has a flair of entertainment in its presentation with live examples.
For those starting out on YouTube and personal branding, this book is a great read!
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YouTube Book Review
YouTube
This is not a tactics or strategy book.
It is based on thorough research and shares with us the status quo, the past, the present and future of YouTube and the culture of mass participatory which paves the next wave of activities and habits of our generation.
For those who wants to understand what is really happening in terms of the shift and changes of the new generation mindset and so called “vanity” expression on the web, this book will be a great resource.
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(1 votes, average: 4.00 out of 5)
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Twitter Marketing for Dummies Book Review
Twitter Marketing for Dummies
This book is far from being only for the Dummies as it containts information and strategies to use Twitter for Marketing.
It is filled from the foundational step of setting up an account, right up to using 3rd party tools to enhance the Twitter experience, this book will be appealing for both old and new Twitter users and it is great as a referrence book as well.
Highly recommended.
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The Next Evolution of Marketing Book Review
The Next Evolution of Marketing
By far the most outstanding and revolutionary book on marketing out in the contemporary market.
The author, with experience from his marketing agency, shares that society has shifted from what Seth Godin says on “Permission Marketing” to “Meaningful marketing”
Coupling it with Maslow’s hieracrchy of needs, the author goes on to share that there are different levels of meaning in the marketing which should be used to access the hearts and needs of the consumers rather than just brand pushing.
Great read for all marketers.
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Facebook Marketing for Dummies Book Review
Facebook Marketing for Dummies
This book is not only for Dummies.
It details from creation of a Facebook account, advertising, management of Groups and Facebook Fan Pages, right up to third party Applications to be incorporated as part of the marketing strategy in Facebook.
Great for reference and for implementation for both new and old to Facebook.
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140 Characters Book Review
140 Characters
This would be a great read for people who wants to start to embark on the journey of Twitter. It actually details different styles of writing in Twitter to gather awareness and attention to the Twitter user and it also give live examples for readers to model after. Short and sweet book.
Great Read!
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Word of Mouth Marketing Book Review
Word of Mouth Marketing Book Review
The book delivers insight on the least explored channel for marketing, the Word of Mouth Marketing.
Giving acronyms and straight to the point formulas to execute Word of Mouth Marketing campaign, the author, which is the ex-president of the Word of Mouth Marketing Assocation, delivers great insight into the most influential channel of marketing.
One of the most unforgettable insight we have gained from this book is that many companies do not include Word of Mouth as their marketing channel because it cannot be tracked or calculated. It ends with tools and strategies on how to create a topic for people to talk about a product or service, through simple and clear messages, and shows the Return on Investment if companies abide to the tools suggested in the book.
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Marketing to the Social Web Book Review
Marketing to the Social Web Book Review
The book shows that there are actually 4 different macro strategies in marketing online to the social community on the Internet.
It gives lots of case studies and one important and interesting content within the book is about how Friendster is different from Facebook, and why Facebook is thriving while Friendster may be trailing in the Social Networking industry.
It highlights the difference between E-Communities and Social Networks and using Blogs and Forums as part of the online marketing strategy.
Great read for people starting out on Marketing Online to give them a starting point with a categorised unconfused mindset before they set out on their online marketing journey.
Review by: Vincent Cheng, Founder of BooksterHub
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(2 votes, average: 3.50 out of 5)
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Barack Inc - Winning Business Lessons from the Obama Campaign Book Review
Obama Inc Book Review
It was a really fast read with straight to the point tips with a no nonsense approach.
The book pretty much does not chronicle the campaign, but picks out lessons which can be learnt from Obama’s campaign, from anger management right up to Online Marketing. It is explained randomly.
The book can be read in 4 hours flat in one seating, giving the readers an overview strategy on how to use the Obama campaign case studies as a reference point in running their businesses.
Great read for anyone who is a fan of Obama and are curious about how Obama DID it!
Review by: Vincent Cheng, Founder of BooksterHub.
Please click the stars to express your rate of this book (2 votes, average: 4.00 out of 5)
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