Flying High - James Wynbrandt

Flying High

Flying High reads more like an authorized biography than a work of edgy journalism. Mr. Neeleman rarely experiences failure, has no sense of greed, and is motivated almost exclusively by the betterment of mankind.

The book does have redeeming qualities. First, Mr. Neeleman has been undeniably successful at launching airlines even though he is not an airline industry veteran. Second, Mr. Neeleman has built a culture at JetBlue based on a well-defined set of core values. These values are obvious to anyone who has flown this young airline. The chapter on JetBlue’s values, “Preserving the Culture,” is the best part of the book. Third, Mr. Neeleman relies on technology to stay ahead of the aging airline industry. The book isn’t about technology, but it makes a pretty good case for aggressive uses of IT.

Review by: Lawrence Cheng

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