Marketing to the Social Web Book Review

Marketing to the Social Web Book Review

The book shows that there are actually 4 different macro strategies in marketing online to the social community on the Internet.

It gives lots of case studies and one important and interesting content within the book is about how Friendster is different from Facebook, and why Facebook is thriving while Friendster may be trailing in the Social Networking industry.

It highlights the difference between E-Communities and Social Networks and using Blogs and Forums as part of the online marketing strategy.

Great read for people starting out on Marketing Online to give them a starting point with a categorised unconfused mindset before they set out on their online marketing journey.

Review by: Vincent Cheng, Founder of BooksterHub

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